In this day and age, an online web presence is more important than ever. Not only does a website display who you are for the world to see, often times it acts as the first point of contact for your business or personal brand.
But what good is this website if no one can find it? Enter the world of SEO.
What is SEO?
Search Engine Optimization (SEO) is the concept of getting your page noticed through online web searches. The higher the ranking, the better it is for your website.
I like to think of it in terms of a real life example. If you are building a storefront for your new business, where would you want to place it? Ideally in a high traffic location, correct?
If you have a website that is automated for SEO (and even better, has a good social media strategy), you are achieving the proverbial ‘high online traffic’ for which you are seeking.
However, if you have a great looking website that is not automated for SEO, you are essentially building this great store in the middle of nowhere. Unless people know how to find your store, and/or are searching for your specific company name, they will not find you.
Why is SEO So Important?
SEO is important because more and more, searches for services or products are beginning online. Take into account the following statistic:
- Estimates show that 3.5B searches per day are done via google. In developing a good SEO program, your end goal is to capture a small sliver of that powerful pie.
SEO + Performance
I would argue that SEO alone is not enough. If you have a great website, optimized for SEO, yet the website performance is subpar, then you will lose out on search engine rankings due to slower speeds. Take these following statistics:
- 47% of users expect your website to load in 2 seconds or less.
- 40% of users will click off of your website if it doesn’t load within three seconds.
Google has taken notice; the faster your website loads, the higher it will be ranked in the search engine sites. So when building your website, you want to target SEO optimization + performance.
Is My Website Optimized?
This is a great question and one that you need to be asking yourself. The experts at Ramey Consulting will not only build you a great looking website, but will also offer an SEO optimization strategy to get your company or personal brand ranked.
You can contact us today at [email protected] or 651.317.9675 to receive your free website audit.
Our goal is to partner with you to build leads and grow your company’s brand. Let’s get a piece of the 3.5B daily search outlay!